The Food We Don’t See

Would you feel comfortable emptying your wallet into the trash can? No?  But that’s exactly what many of us do on a daily basis.


Fact is, the average person throws away 1/4 of the food they buy without thinking about it. A family of four will throw over a ton every year, although it’s perfectly edible good food!


Michal Bitterman, sustainability expert, CEO and co-founder of The Natural Step Israel, talks about why this blindness in food consumption happens, the price we all pay for it and why we should care about it.   She explains what actions are taken to stop so much food waste, and how you can take part in the change. Calling to stop the blindness; love food – not waste.



Michal is the CEO and Co-founder of the Natural Step Israel, and Former Chairperson and Founding member of the Israel Green Building Council (ILGBC). Adv, L.L.B. in Law, from Hebrew University of Jerusalem with clerkship at the Ministry of Justice; M.Sc. in ‘Strategic Leadership Towards Sustainability’, School of Engineering, Blekinge Institute of Technology, Karlskrona, Sweden; PhD studies on the theme of strategic sustainable development as a vehicle to conflict resolution and the model of “Peace Parks”.  Participant in national and international forums, publishing and frequently invited as a media speaker.  You can learn more about Michal’s work at her website:


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